Privacy Policy

Luminary Orthodontics(“we,” “us,” or “our”) cares deeply about your privacy. This policy explains what information we collect when you visit our website or reach out to us, how we use it, and how we keep it safe. If you have questions at any point, we welcome you to contact us directly.

What information we collect

When you submit a consultation request or complete our patient intake forms, you may provide:

• Your name, phone number, and email address
• Information about your treatment interest or dental concerns
• Date of birth and basic health history (intake forms only)
• Insurance information (intake forms only)

We also collect standard technical information automatically — such as browser type, device type, pages visited, and referring website — to understand how people find and use our site. This information is never linked to your name without your consent.

How we use your information

We use your information to respond to your consultation request, reserve your appointment, and communicate with you about your care. Specifically:

• To confirm and remind you of appointments
• To follow up on your inquiry about treatment options
• To send you SMS messages when you have given us your consent (see below)
• To process and verify insurance benefits when applicable
• To comply with our legal and regulatory obligations as a healthcare provider

We do not use your information for third-party marketing, and we do not sell your data.

Text message communications

When you submit a consultation request on our website, you have the option to consent to receiving SMS text messages from Luminary Orthodontics. If you opt in, we may send you:

• Appointment reminders and confirmations
• Follow-up messages from our treatment coordinator
• Responses to questions you send us via text

Message frequency varies based on your appointments and inquiries — typically a small number of messages per month. Message and data rates may apply.

You can stop receiving messages at any time by replying STOP. For assistance, reply HELP or call us at (352) 644-7727.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Who we share your information with

We share your information only when necessary and only with parties who are contractually obligated to protect it:

• Healthcare technology vendors — such as our scheduling platform, SMS delivery provider, and practice management software. Where required, these vendors sign a Business Associate Agreement (BAA) under HIPAA.
• When required by law — if we receive a valid legal request such as a court order or subpoena, we may be required to disclose certain information.
• For treatment and operations — as permitted under HIPAA, we may share protected health information for treatment, payment, and standard healthcare operations.

We do not sell, rent, or trade your personal information to any outside party for marketing or commercial purposes.

Your rights as a patient

As a patient of Luminary Orthodontics, you have the right to:

• Access a copy of your health information that we hold
• Request corrections to information you believe is inaccurate or incomplete
• Request an accounting of certain disclosures we have made of your health information
• Opt out of SMS communications at any time by replying STOP

To exercise any of these rights, please contact us using the information at the bottom of this page.

How we protect your information

We take data security seriously. Your information is transmitted over encrypted connections (HTTPS/TLS) and stored in systems with access controls and audit logging. We regularly review our security practices to ensure your information remains protected.

Updates to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this page periodically so you remain informed about how we protect your information.

Questions about your privacy

We welcome any questions or concerns about this policy or how we handle your information. Please reach out to us: